Our Work · Growth
Growth that is designed,
not pushed.
The commercial seats at the Birdhouse table. Brand, sales, marketing, finance and investment, held by C-suite leaders and Founders. Together they build the commercial model that turns demand into revenue, and a board pack that tells the truth.
01 · What growth needs
Demand is rarely
the problem.
Most businesses we meet have more opportunity than they can convert. The brand is clear to the founder and to nobody else. Sales depends on two people. Marketing is activity without a number against it. Finance reports what happened last quarter.
Growth is when those four work as one commercial model. A brand that is clear enough to sell itself, a sales motion that repeats without the founder in the room, marketing that is measured against revenue, and finance that shows the board where the margin went.
Those are the seats on this page.
02 · The seats
Five commercial seats.
One table.
Open a seat to read more.
-
Christiane PaulBrand and Growth
Brand and commercial strategy at hypergrowth scale.
Scaled HexClad from $70M to over $500M in three years.
Open the record -
Anne-Marie AdamsSales Leadership
Sales motion and pipeline built from the ground up.
Built a market from nothing into £6.5m.
Open the record -
Amrit BirdiMarketing and Brand
Marketing and brand as CMO craft, not agency theatre.
Open the seat -
Shane ThakrarCommercial Leadership
Commercial and investor judgement from a founder-CEO who has scaled and sold.
Open the seat -
Mark KellyFinance
Financial control, cash visibility and a tighter function for board and operator.
Managed a $200M investment portfolio with Morgan Stanley.
Open the record
Aneal Birdi chairs every engagement and brings the seats the work needs. His own commercial record sits on the wall below.
03 · How it runs
One read. Then
the commercial build.
MAP reads the commercial function as it runs today. What is manual, what already runs on AI, and what your sales, marketing and finance people actually do each day, including what lives only in the founder’s head.
The House review puts the commercial seats around that read. Then you choose. Take the report and run it yourself, or the seats stay and build it with you.
Nothing here starts with a pitch deck. It starts with a conversation.
04 · The record
Already done.
Every number here was made real by someone on this page, inside their own business, before they advised anyone else. The whole wall is on Our Work.
Growth · Brand scale
$500M+
HexClad. $70M to over $500M in three years.
Christiane Paul · Brand and GrowthGrowth · Turnaround
−3.4 → +3.6
Hellmann's turnaround in two years.
Christiane Paul · Brand and GrowthGrowth · Investment
$350M
Investment secured across a $1B Unilever portfolio.
Christiane Paul · Brand and GrowthGrowth · GTM
£6.5M
A market built from nothing.
Anne-Marie Adams · Sales LeadershipGrowth · Spend
£2M
Annual agency spend diagnosed. Fix put in the Board pack.
Aneal Birdi · Founder and PrincipalFinance
$200M
Investment portfolio managed with Morgan Stanley.
Mark Kelly · FinanceFinance · Leakage
€440k
€200k recovered. €240k of margin protected.
Mark Kelly · Finance05 · Who this is for
Four sizes. Four
different reads.
Founders. A commercial model before the first sales hire, so the second one is not a gamble.
Scale-ups. Demand has outgrown the motion that won it. We rebuild sales, marketing and finance to repeat without the founder.
SMEs. Years of growth by instinct. We put a number against every channel and a margin against every line.
Enterprise. A portfolio or a category that needs commercial judgement at board level, from people who have sat there.
The next step
Growth your operation
can carry.
It starts with one conversation about what is possible and what we can build.
The other two