The House
Christiane Paul
Brand and Growth
Brand and commercial strategy at hypergrowth scale.
Brand and commercial strategy at hypergrowth scale.
Scaled HexClad from $70M to over $500M in three years.
Birdhouse works across people performance, process performance and technology performance. Every engagement begins with the Birdhouse MAP, one connected read of the whole business. Aneal Birdi leads each engagement and assembles the right seats from the table.
The record
What Christiane has
already done.
$500M+
HexClad. $70M to over $500M in three years.
Brand and commercial strategy at hypergrowth. Not rebrand theatre. A system that scaled revenue while product and channels multiplied.
−3.4 → +3.6
Hellmann's turnaround in two years.
From negative brand trajectory to positive growth. Category craft under pressure.
$350M
Investment secured across a $1B Unilever portfolio.
Portfolio-level commercial judgement. Capital follows a clear brand spine.