Birdhouse

Our work · The scoreboard

Everything here
has already happened.

Every number on this page was made real by someone who now sits at the Birdhouse table. They did it inside their own businesses before they advised anyone else.

$500M+
Brand scale · HexClad
£1.1B
Aid safeguarded · DFID
91%
Retention past 100 heads
£6.5M
Market built from nothing

The wall

Tap any tile.
See who did it.

Filter by lens. Open a tile for the story behind the number. This is the House, measured.

Growth · Brand scale

$500M+

HexClad. $70M to over $500M in three years.

Brand and commercial strategy at hypergrowth. Not rebrand theatre. A system that scaled revenue while product and channels multiplied.

Christiane Paul · Brand and Growth

Operations · Public scale

£1.1B

Safeguarded £1.1 billion of UK aid across five countries.

Operating models under real load. When the numbers are public money and the map is five countries, process is not optional.

Steven de la Rosa · Operations and Process

People · Scale

91%

Past 100 headcount at 91% retention. Recruit, onboard, coach.

Growth that does not hollow the culture. The system that keeps people while headcount climbs.

Aneal Birdi · Founder and Principal

AI & Tech · Board

£2M

Yahoo global mobile platform. £2m board approval.

Technology that wins capital, not just applause. Platform initiation and board-level conviction.

Rasel Khan · Technology and AI

Growth · Turnaround

−3.4 → +3.6

Hellmann's turnaround in two years.

From negative brand trajectory to positive growth. Category craft under pressure.

Christiane Paul · Brand and Growth

AI & Tech

12.5×

20,000 to 250,000 users per server, within months.

Performance engineering that multiplies capacity without multiplying cost the same way.

Rasel Khan · Technology and AI

AI & Tech · Performance

30–60×

Performance uplift with a 35% cost reduction.

Faster and cheaper is not a slogan when the measurements are that wide.

Rasel Khan · Technology and AI

Growth · Investment

$350M

Investment secured across a $1B Unilever portfolio.

Portfolio-level commercial judgement. Capital follows a clear brand spine.

Christiane Paul · Brand and Growth

Finance

$200M

Investment portfolio managed with Morgan Stanley.

Institutional finance craft, now at the client table.

Mark Kelly · Finance

Finance · Leakage

€440k

€200k recovered. €240k of margin protected.

Find the leak. Close it. Protect what the P&L was quietly losing.

Mark Kelly · Finance

Growth · GTM

£6.5M

A market built from nothing.

Sales motion and operating structure that could trade, win and fulfil.

Anne-Marie Adams · Sales Leadership

Operations · Value

£4M+

Client savings identified. £500k of new revenue in the same breath.

Map the waste. Point at the growth. Same operating read, both doors.

Steven de la Rosa · Operations and Process

Growth · Spend

£2M

Annual agency spend diagnosed. Fix put in the Board pack.

Ex-Goldman diagnosis. Commercial honesty the board can act on.

Aneal Birdi · Founder and Principal

People · Leadership

S.L.

Situational Leadership taught at Bauer Media academy level.

Development that fits how people actually lead, not a generic programme brochure.

Rajni Birdi · People and Leadership

People · Hiring

4+9

Years in the Home Office. Years unblocking cross-border hiring.

Sponsorship and immigration as a route to growth, not a paperwork tax.

Karendeep Kaur · Immigration Law

Nothing in that lens yet. Try All.

When the House runs as one

One business.
Three results.

RDP · A Birdhouse delivery

One operating model. People and process moving together. Growth follows.

RDP. A global merchandise business, four regions, each with its own way of working. We mapped the operation end to end, designed one target model, and standardised it. The figures are the range this kind of work has returned. Not a single cherry-picked high.

Process

25–40%

Time saving across a redesigned process. Twenty five is the floor.

People

95%

Team retention following implementation

Growth

10–30%

Sales increase once growth is designed rather than pushed. Thirty is the high.

By seat

Scroll the House.
Open a record.

Every face is a door into their proof. Same people you meet when we talk.

Your move

Bring your pressure
to the table.

Let’s talk about what this would look like for you. House records first. Then a conversation about your future.